How Finley's Friends was born...

Turning pain into purpose.
It was 6th April 2023 when my whole world came crashing down. I was told the words that no expectant person wants to hear, “I’m so sorry, there is no heartbeat.” Our dear little Finley had entered the gates of the afterlife before we even got the chance to meet and make memories with them. Anyone who has been in this or a similar situation knows that it is a moment that vividly sticks with you forever and no matter how much time passes, the pain and grief still remains the same…you just learn how to move through the rest of your life with it. Eventually it becomes less all consuming, but you never forget… And so, Finley’s Friends was born.
Modern Forget me not flower illustration linework.

What We Stand For

Our Mission
Miscarriage and pregnancy/infant loss can feel quite isolating and deeply personal. Those in ‘the club’ are catapulted into all the hormonal shifts of matrescence yet have no baby to hold at the end of it. Many supporting those navigating pregnancy/infant loss often don’t know what to say or do to best support their loved ones. Our mission is to provide thoughtfully curated comfort and remembrance boxes that honour every pregnancy and baby, while offering meaningful and practical support, connection and compassion to families navigating pregnancy or infant loss. Through personalised keepsakes, carefully selected comfort items and resources we want to remind grieving parents that their loss matters, their baby is remembered and they are not alone, all while supporting the amazing work that the Pink Elephants Support Network does in this community.
Our Vision
We want to create a world where pregnancy loss is acknowledge with compassion, remembrance and is celebrated without stigma, and where every family has access to meaningful support during their grief journey..We want to be a trusted source loved ones come to when they don’t know what to do or say to best support others who may be navigating pregnancy/infant loss. We want to provide comfort for bereaved families while also contributing to greater awareness, understanding and support within our communities.
Our Values
Compassion. We approach every order with kindness, empathy and respect, recognising that behind every purchase is a deeply personal story. Honour. Every baby matters. We believe in creating meaningful keepsakes and moments that honour our precious little loves, however brief their life was.. Thoughtfulness. Every box is carefully put together with intention, ensuring each items serves a purpose in brining comfort, connection or remembrance. Dignity. We are committed to supporting families with sensitivity and care, acknowledging grief in all its forms, without judgement or assumption. Authenticity. We believe genuine support comes form meaningful actions, honest communication and in creating products with heart and purpose. Having walked the journey of pregnancy loss, we truly understand that there is no other type of grief that compares to the loss of a child and letting go of the life you envisioned with them in it. Community. We are passionate about supporting organisations and initiatives that help families experiencing pregnancy/infant loss, including our ongoing donations to the Pink Elephants Support Network from the sale of our comfort boxes. Quality. From our handmade keepsakes to our curated comfort items, we are dedicated to providing products that families can treasure for years to come.
Finley's Friends logo 2026

Finley's Friends

Acknowledgement makes a difference.Acknowledgement is at the heart of what we do at Finley’s Friends, because every loss is important and no one should have to grieve the loss of any baby alone. We acknowledge the Traditional Custodians of the lands on which we meet today, pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations peoples present. We recognise the strength, resilience and value of the oldest living, continuous cultures of the world, their languages and spiritual relationships with the land and waters. Always was, always will be. We acknowledge, celebrate and support people of all backgrounds, genders, sexualities, cultures, bodies and abilities, including LGBTQIA+ communities, people from diverse cultural and linguistic backgrounds, people with disabilities, and people of all faiths. We respect the diversity of families and celebrate all children, parents and parents-to-be. We recognise that terms such as ‘woman’ or ‘mother’ may not reflect all family experiences, and our content may use more inclusive language. We are committed to continually improving the inclusivity of our materials and welcome feedback from our communities and those who access our support.
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